Terms and Conditions
Last updated: 01/05/2026
These Terms and Conditions explain how you may use the My Voice Agent website, role play demo, free trial, and paid services provided by Smart Cow.
Please read these terms carefully before using My Voice Agent. By using our website, trying the role play demo, starting a free trial, booking a demo call, or purchasing a plan, you agree to these terms.
If you do not agree to these terms, you should not use My Voice Agent.
1. About us
Trading name: Smart Cow
Product name: My Voice Agent
Website: www.myvoiceagent.co.uk
Email: [email protected]
Phone: +44 7782 222485
Registered business name: Acvita Limited
Registered address: 2 Station Road West, Oxted, England, RH8 9EP
Company number: 07039120
For the purposes of the Terms and Conditions, “we”, “us” and “our” means Smart Cow / My Voice Agent.
2. What My Voice Agent does
My Voice Agent provides AI-powered call answering and customer communication tools for service businesses.
Depending on your plan and setup, My Voice Agent may help with:
- Answering inbound calls
- Capturing caller details
- Asking qualifying questions
- Handling frequently asked questions
- Sending email or SMS notifications
- Supporting appointment booking workflows
- Creating call summaries and transcripts
- Passing lead information into a CRM or workflow
- Supporting follow-up activity
The exact features available to you will depend on your chosen plan, configuration, integrations, and any agreed setup.
3. Who the service is for
My Voice Agent is primarily designed for UK service businesses, including trades, clinics, salons, property services, home services, local SMEs, and appointment-led businesses.
By using the service, you confirm that you are using it for business purposes unless we agree otherwise in writing.
4. Role play demo
The role play demo allows you to experience how My Voice Agent may handle example calls.
The demo is provided for demonstration purposes only. It may not reflect your final setup, your exact call handling process, or the final behaviour of your configured voice agent.
You should not enter sensitive, confidential, or unnecessary personal information into the demo.
We may use information submitted through the demo to respond to your enquiry, improve the service, and help you decide whether My Voice Agent is suitable for your business, in line with our Privacy Policy.
5. Free trial
We may offer a 30-day free trial of My Voice Agent.
The free trial gives you access to the platform or agreed features for a limited period. Unless we state otherwise in writing, additional usage charges may still apply during the free trial, including but not limited to:
- Phone call charges
- AI voice usage
- SMS messages
- AI conversation usage
- Email sending
- Other platform usage charges if enabled
This means the plan access may be free during the trial, but usage costs are not necessarily free.
We will aim to explain expected usage charges before your trial begins. You are responsible for monitoring your usage during the trial.
At the end of the free trial, your access may stop unless you choose a paid plan.
6. Plans and pricing
My Voice Agent may offer Monthly, Annual and Unlimited plans.
Monthly plan
The Monthly plan is designed for businesses that want flexibility. Usage charges are billed separately unless stated otherwise.
Annual plan
The Annual plan is designed for businesses that want better value over a longer period. Usage charges are billed separately unless stated otherwise.
The Unlimited plan is designed for businesses that want more predictable pricing. Unless stated otherwise, the Unlimited plan includes call and AI usage charges that would otherwise be billed separately.
The Unlimited plan may be subject to fair usage, reasonable use, technical limits, or restrictions designed to prevent misuse, abuse, resale, or unusually high-volume usage that is outside normal business use.
7. Usage charges
Some services are billed based on actual usage.
This may include:
- Making calls
- Receiving calls
- SMS messages
- AI voice call minutes
- AI conversation messages
- Email usage
- Workflow premium actions
- Email verification
- Content AI
- External AI model usage
- WhatsApp usage
- Reviews AI
- Domain purchases
- Funnel AI
- Agent Studio or related AI tools
Usage charges may be based on rates set by Smart Cow, GoHighLevel, telephony providers, AI providers, SMS providers, email providers, or other third-party services used to deliver My Voice Agent.
Usage charges may be shown in USD if the underlying platform charges are billed in USD.
We may update usage charges from time to time if our underlying provider costs change. Where practical, we will give notice of material changes.
8. Setup fees
A one-time setup fee may apply.
Setup fees may cover work such as:
- Call flow planning
- Voice agent configuration
- FAQ setup
- Calendar or booking setup
- CRM configuration
- Notification setup
- Workflow setup
- Testing
- Training or onboarding
- Review and optimisation
Setup fees will be confirmed before work begins.
Unless agreed otherwise, setup fees are non-refundable once setup work has started.
9. Payment and billing
You agree to pay all plan fees, setup fees, usage charges, and other agreed charges when due.
Payments may be collected by card, direct debit, invoice, or another payment method we make available.
If payment fails, we may contact you to update your payment method. We may suspend or restrict access to My Voice Agent if payment remains overdue.
You are responsible for keeping billing details accurate and up to date.
10. Cancellations
You may cancel your Monthly plan by giving notice in line with the cancellation process shown on your account, invoice, agreement, or checkout page.
Annual plans may be paid upfront or committed for a 12-month period, depending on the offer accepted at purchase.
Cancelling a plan does not remove your responsibility to pay any outstanding fees or usage charges already incurred.
If you cancel, your access to My Voice Agent may continue until the end of your current billing period unless we confirm otherwise.
11. Refunds
Plan fees, setup fees, and usage charges are generally non-refundable once the service has been provided or usage has been incurred.
We may provide a refund, credit, or goodwill adjustment at our discretion where there has been a clear billing error or service issue.
Nothing in these terms affects any legal rights you may have.
For consumer sales made online, UK distance selling rules may provide cancellation rights in some circumstances. GOV.UK guidance explains that consumers buying online generally need to be told about cancellation rights, including the usual 14-day cancellation period. (GOV.UK)
However, My Voice Agent is primarily sold as a business-to-business service, so consumer cancellation rights may not apply where the customer is purchasing for business use.
12. Customer responsibilities
You are responsible for providing accurate and complete information needed to configure your voice agent.
This may include:
- Business name and contact details
- Opening hours
- Service areas
- FAQs
- Pricing or service information
- Booking rules
- Appointment availability
- Escalation instructions
- Call handling preferences
- Compliance requirements specific to your business
You are responsible for checking that your configured voice agent gives appropriate answers for your business.
You should tell us promptly if any information changes.
13. AI limitations
My Voice Agent uses AI and automation. While we aim to configure the service carefully, AI systems may occasionally misunderstand callers, provide incomplete answers, or fail to handle unusual requests.
You understand that My Voice Agent should not be treated as a replacement for professional advice, emergency support, legal advice, medical advice, financial advice, or any other regulated advice unless we have expressly agreed a compliant use case in writing.
You are responsible for reviewing the suitability of the service for your business and customers.
We recommend that important or sensitive enquiries are escalated to a human member of your team.
14. Call recording, transcripts and caller data
Depending on your setup, My Voice Agent may record calls, create transcripts, produce summaries, and store caller information.
You are responsible for ensuring that your use of call recording, transcripts, customer data, and follow-up communications complies with laws and regulations that apply to your business.
You may need to notify callers that calls are recorded or handled by an AI voice agent.
Personal data is handled in line with our Privacy Policy.
15. SMS, email and follow-up messages
If your setup includes SMS, email, or automated follow-up messages, you are responsible for ensuring that message content is accurate, lawful, and appropriate.
You must not use My Voice Agent to send spam, misleading messages, unlawful marketing, or messages to people who have not given appropriate permission where permission is required.
SMS and email usage may create additional charges.
16. Third-party platforms and integrations
My Voice Agent may use or connect with third-party platforms and providers, including CRM systems, calendar tools, telephony providers, SMS providers, email providers, payment providers, AI providers, analytics tools, and automation platforms.
These third-party services may have their own terms, pricing, limitations, availability, and data processing rules.
We are not responsible for outages, changes, errors, or pricing changes caused by third-party platforms, but we will take reasonable steps to support you where possible.
17. Service availability
We aim to provide a reliable service, but we do not guarantee that My Voice Agent will be available at all times or completely error-free.
Service availability may be affected by:
• Internet or network issues
• Telephony provider issues
• AI provider availability
• Third-party platform changes
• Maintenance
•- Customer configuration issues
- Force majeure events outside our reasonable control
Where possible, we will aim to resolve service issues promptly.
18. Changes to the service
We may improve, update, replace, remove, or modify features from time to time.
We may also change how features are packaged within plans.
If a change materially affects your paid service, we will aim to provide reasonable notice where practical.
19. Acceptable use
You must not use My Voice Agent to:
- Break the law
- Mislead callers
- Impersonate another person or business
- Send spam or unlawful marketing
- Harass, threaten, or abuse others
- Collect personal data unlawfully
- Process sensitive data without an appropriate lawful basis
- Attempt to interfere with or reverse engineer the service
- Resell the service without written permission
- Use the service for high-risk, emergency, or regulated purposes without written agreement
We may suspend or terminate access if we believe the service is being misused.
20. Intellectual property
Smart Cow owns or licenses the My Voice Agent brand, website content, platform configuration, workflows, templates, documentation, scripts, and related materials we create unless agreed otherwise in writing.
You retain ownership of your business data, customer data, and materials you provide to us.
You may not copy, resell, reproduce, or distribute Smart Cow materials without written permission.
21. Confidentiality
Both parties may receive confidential information during setup or support.
Each party agrees to take reasonable steps to protect confidential information and not disclose it to others except where required to deliver the service, comply with the law, or with permission.
22. Limitation of liability
We are not responsible for indirect or consequential losses, including loss of profit, loss of revenue, loss of business opportunity, loss of goodwill, or loss caused by missed calls, failed bookings, incorrect caller information, AI misunderstandings, third-party outages, or customer configuration errors.
Our total liability to you for any claim relating to My Voice Agent will be limited to the amount you paid to us for the service during the three months before the claim arose, unless the law says liability cannot be limited.
Nothing in these terms excludes liability for death or personal injury caused by negligence, fraud, fraudulent misrepresentation, or any other liability that cannot legally be excluded.
23. Data protection
We will handle personal data in line with our Privacy Policy.
You are responsible for ensuring that your use of My Voice Agent complies with data protection laws that apply to your business.
If required, we may enter into a separate data processing agreement with you.
24. Website content
The content on our website is provided for general information only.
We aim to keep information accurate and up to date, but we do not guarantee that all website content is complete, current, or error-free.
Pricing, features, examples, demos, and screenshots may change from time to time.
25. Links to other websites
Our website may contain links to third-party websites or services.
We are not responsible for the content, availability, or privacy practices of third-party websites.
26. Termination
We may suspend or terminate your access to My Voice Agent if:
- You do not pay amounts due
- You misuse the service
- You breach these terms
- Continuing to provide the service would create legal, security, technical, or reputational risk
- A third-party provider prevents us from continuing the service
Where reasonable, we will give you notice and an opportunity to resolve the issue.
27. Governing law
These terms are governed by the laws of England and Wales.
Any disputes will be subject to the courts of England and Wales, unless another jurisdiction applies by law.
28. Contact us
If you have any questions about these terms, please contact:
Smart Cow / My Voice Agent
Email: [email protected]
Phone: +44 7782 222485
