
We keep pricing as clear as possible. Your plan covers access to My Voice Agent, while actual call, SMS and AI usage is billed based on what your account uses.
Usage charges apply to Monthly and Annual plans, including during the 30-day free trial.
The Unlimited plan includes these usage costs for businesses that prefer predictable monthly pricing.
Making Calls
Receiving Calls
SMS Messages
AI Voice Calls
AI Conversation Messages
£0.0261 per minute
£0.0159 per minute
£0.0155 per segment
£0.2419 per minute
£0.0372 per message
384 minutes
631 minutes
646 segments
41 minutes
269 messages
Monthly, Annual, Free Trial
Monthly, Annual, Free Trial
Monthly, Annual, Free Trial
Monthly, Annual, Free Trial
Monthly, Annual, Free Trial
Most MVA customers mainly use phone and voice AI usage. Some additional Smart Cow platform features may have separate usage charges if enabled.

Call and AI usage varies depending on call length, call volume, SMS follow-up activity, and how your voice agent is configured. We’ll help you estimate expected usage before you go live.
For more information get in touch with us today. We’re always here and ready to respond.
Yes. The 30-day free trial gives you access to My Voice Agent, but call, SMS and AI usage charges still apply on Monthly and Annual plans.
The main usage charges are phone calls, SMS messages, AI voice call minutes, and AI conversation messages.
Choose the Unlimited plan. It includes call and AI usage costs, giving you more predictable monthly pricing.
Yes. We can help estimate likely usage based on your call volume, average call length, SMS follow-up needs, and how your voice agent is configured.
Some usage charges are based on the underlying platform rates and may be billed in USD. We’ll confirm your expected costs before setup.
Every missed call is lost revenue. Your AI voice agent answers instantly, qualifies leads, and books appointments — even when you're busy, on-site, or closed.